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A collage of group photos showing hotel workers celebrating at the Le Meridien Delfina, the Viceroy, the Sheraton Four Points LAX, the Courtyard by Marriott Santa Monica and the Hampton Inn & Suites Santa Monica

PRESS RELEASE: FIVE MORE! Including Viceroy, Le Méridien Delfina, Hampton Inn, and Courtyard Santa Monica Sign with UNITE HERE Local 11, Raising the Total to 46 Agreements

Hotels operated by Aimbridge Hospitality and the Hotel Figueroa remain focal points of labor dispute

Santa Monica, Calif.: Today, workers at the Hampton Inn Santa Monica, Courtyard Santa Monica, Viceroy Santa Monica, Le Méridien Delfina, and the Sheraton Four Points LAX became the latest hotels to sign the historic accord agreeing to the life-changing wages, benefits and other historic protections.

A group of two dozen hotel housekeepers in blue uniforms smile and raise their arms in victory as they learn about their new union contracts

The five new agreements come on the heels of seven others reached earlier this week, for a total of 46 settled contracts. In the past week, the Proper Santa Monica, Hotel Maya in Long Beach, Hyatt Place Pasadena, Proper Downtown Los Angeles, Westdrift Manhattan Beach, Hotel June West LA, and Alsace Hotel also signed.

A group of a dozen hotel workers smile and raise their arms in victory in front of a wall that reads "Viceroy"

Patricia Ibañez, a UNITE HERE Local 11 leader and housekeeper of 17 years at Le Méridien Delfina in Santa Monica said, “I am so proud of my coworkers for sticking together through this fight. It took grit, blood, sweat and tears, but we did it! I am excited to go back to my job after being suspended. The immense support I received from my coworkers and other community members inspired me to never give up. This is going to change my life.”

Dozens of hotel workers gather in the lobby of the Sheraton Four Points to celebrate winning a new union contract

The new contract has the largest economic increases of any industry-wide contract in the last 30 years.

  • $5.00 an hour raise in the first year; workers will have $10,400 more to pay for rent, to feed their families
  • 40 to 50% wage increases for non tipped workers over the 4.5 year term of the agreement
  • Most room attendants will earn $35.00 an hour by July 1, 2027
  • Guaranteed pre-pandemic staffing levels and mandatory daily room cleaning
  • One of the highest paid pension plans for service workers in nation
  • 50 pages of improvements, including Juneteenth as a paid holiday, unprecedented language for the fair treatment of workers impacted by the criminal justice system and protections of immigrant rights.

The contract will expire January 15, 2028, just before the world turns its attention on Los Angeles for the XXXIV Olympiad.

Hotel workers gather with balloons at the Hampton Inn Santa Monica

More than 10,000 workers at 52 hotels have struck 170 times so far in the largest strike in the history of the nation’s hospitality industry.

A group of hotel smile and pose in front of the Courtyard by Marriott

The membership has resolved to continue striking and boycotting until all hotels, including the Hotel Figueroa, all of the boycotted Aimbridge properties like the Doubletree Downtown Los Angeles that have not yet signed, and the LA Grand, the site of the city-operated Inside Safe Program.

Photocollage of a headline from CoStar News and an image of two people holding a 6-foot-wide red banner that reads "Shamebridge"

COSTAR NEWS: Aimbridge’s New CEO Wants To Think Like Small Operator But Create Advantage With Size; Craig Smith Talks Talent Pipeline, Financials, Other Challenges

Photocollage of a headline from CoStar News and an image of two people holding a 6-foot-wide red banner that reads "Shamebridge"

Masthead of Hotel Dive with a headline that reads "Workers strike at Aimbridge-operated hotels in SoCal"

HOTEL DIVE: Workers strike at Aimbridge-operated hotels in SoCal

Masthead of Hotel Dive and headline of an article titled "Workers strike at Aimbridge-operated hotels in SoCal" dated 4-12-2024

Hotel workers picket outside the Holiday Inn LAX

ON STRIKE: Workers at Aimbridge-Operated Hotels Launch Week of Action Following Company’s Response to Women’s Allegations of Sexual Harassment

Los Angeles: Hundreds of workers at hotels operated by Aimbridge Hospitality across the Los Angeles area who have been waging a campaign for living wages, dignified conditions, and protections against sexual harassment walked out on strike this morning. Through strikes and an “occupy” action near LAX, Aimbridge workers are seeking to send a message that Aimbridge’s response to sexual harassment allegations will not suffice and that they want respect and a fair contract. Earlier this year, workers launched a boycott of the controversial hotel operator, which they have dubbed “Shamebridge.”

Over the last two months, six women at two Aimbridge hotels–the Hampton Inn & Suites Santa Monica and Sheraton Park Anaheim–have come forward alleging they experienced harassment and verbal abuse at work. The women have filed pending complaints with the California Civil Rights Department.

A group of more than fifty prominent Californians, including Lieutenant Governor of California Eleni Kounalakis, State Senator Maria Elena Durazo, and co-founder of the United Farm Workers Dolores Huerta, have sent a letter to Aimbridge’s new CEO Craig Smith pressing the company to take specific steps to address the issue, including appointing an ombudsperson to provide an independent assessment of the company’s practices, recommend systemic reforms, and ensure complete and appropriate remediation in particular cases. The workers’ union, UNITE HERE Local 11, has also pressed the company to adopt a series of specific collective bargaining proposals to address and prevent the sexual harassment of its members at Aimbridge-operated hotels.

Aimbridge’s Vice President of Human Resources-Labor Dave Williams, responded to the concerns through an email, disputing the allegations “that Aimbridge managers have been ineffective or have failed to ensure full respect for employee rights” and stating “we are confident in our position, including the actions taken by Aimbridge in response to each of the underlying complaints.” Workers and their union, UNITE HERE Local 11, view the response as woefully inadequate. They note the allegations in some cases accuse managers of harassment and that it does not appear the company completed an investigation of the workers’ complaints prior to denying that any wrongdoing took place.

Workers across 35 hotels have successfully ratified their historic union contracts at other Marriott, Hilton and Hyatt properties across Southern California. Aimbridge Hospitality has failed to meet the new standard. The company operates unionized hotels in the region that include Aloft El Segundo, Courtyard Marriott Santa Monica, Doubletree Hotel Downtown Los Angeles, Fairfield Inn and Suites El Segundo, Hampton Inn & Suites Santa Monica, Hilton Pasadena, Holiday Inn LAX, Hyatt Regency LAX, and Sheraton Park Anaheim.

Hotel workers protest sexual harassment complaints outside the Aimbridge-operated Sheraton Park hotel in Anaheim 2024-03-13

PRESS RELEASE: Fifth woman working at an Aimbridge-operated hotel files state sexual harassment allegations

Prominent Californians urge new Aimbridge CEO in his first week to “play a leading role” in resolving “allegations of sexual harassment and ineffective management”

Los Angeles: The fifth woman in less than a month has broken her silence by alleging she experienced sexual harassment working at an Aimbridge-operated hotel.

Marta Vela, a houseperson at the Hampton Inn in Santa Monica, sent a complaint letter to the California Civil Rights Department alleging that a manager made what she understood to be a sexual proposition when he invited her to his house when they were alone in his office, telling her he wouldn’t say anything if she didn’t say anything. A year later, she alleges, she reported sexual harassment from a different manager to Aimbridge HR, but they apparently refused to investigate or take any action she was aware of in response to her complaints. She asked management to switch her to the graveyard shift so she could avoid the manager’s harassment, only to have him start arriving to work an hour early and continue harassing her.

“I want to return to my normal job. Working overnight has taken a toll on my health and quality of life,” says Vela in her complaint letter. “But more than anything, I want to feel safe at work, and I want to feel like my employer is taking my complaints seriously. That is what every worker deserves.”

Hotel workers protest sexual harassment complaints outside the Aimbridge-operated Sheraton Park hotel in Anaheim 2024-03-13

Hotel workers have called a boycott against nine Southern California hotels operated by Aimbridge Hospitality, which they have dubbed “Shamebridge.”

Today a group of more than forty prominent Californians, including State Senator Maria Elena Durazo and co-founder of the United Farm Workers Dolores Huerta, sent a letter to Aimbridge’s new CEO Craig Smith “to raise concerns regarding a matter of urgent importance on which we hope you will play a leading role: Women workers have brought forward allegations of sexual harassment and ineffective management at multiple Aimbridge-operated properties in Southern California.”

“These incidents form what appears to be a pattern of managers at Aimbridge properties failing to adequately ensure full respect for women workers’ rights,” their letter continues. “As someone who is only now joining Aimbridge’s leadership, we are not suggesting that you are responsible for or would condone this conduct. But it clearly presents a critical challenge to your early leadership and an opportunity to course correct.”

Vela’s former coworker Maritza Villeda at the Aimbridge-operated Hampton Inn Santa Monica was the first Aimbridge woman to break her silence last month. She submitted her own letter to the state Civil Rights Department alleging that after she complained about persistent sexual harassment to hotel management, the hotel failed to respond appropriately to her complaints and instead retaliated against her by terminating her.

Earlier this month, three women workers from the Aimbridge-operated Sheraton Park Anaheim each submitted complaints to the California Civil Rights Department, alleging that their employer failed to respond appropriately to their complaints of sexual harassment. One week later, hundreds of hotel workers from Anaheim, Pasadena, Santa Monica, Beverly Hills, and Long Beach gathered outside the Sheraton Park for a protest against sexual harassment during the Natural Products Expo West, which hosted 70,000 convention attendees to the city.

Hotel workers use an 8-foot tall puppet of a woman with a picket sign to protest sexual harassment complaints outside the Aimbridge-operated Sheraton Park Anaheim 2024-03-13.

Workers at a third hotel, which was operated by Aimbridge until the operator was replaced earlier this year, filed a pending class action lawsuit against an Aimbridge subsidiary alleging violations of the panic button and other worker safety provisions of the Los Angeles Hotel Worker Protection Ordinance. A primary purpose of this ordinance is to help protect workers from sexual assault in the workplace.

Craig Smith started as CEO of Aimbridge Hospitality on March 18. Aimbridge is the world’s largest third-party hotel operator, owned by Advent International.

Sheraton Park Anaheim employee Margarita Virrueta de Garibay poses in front of a purple fist painted to honor International Women's Day

PRESS RELEASE: Aimbridge Hospitality Slammed With Sexual Harassment Complaints

Workers file state complaints, gather to protest company’s alleged failure to prevent harassment

Dozens of hotel workers gather in the lobby of the Sheraton Park Anaheim hotel in front of a purple fist painted in honor of International Women's Day

Anaheim, Calif.: Three women workers from the Aimbridge Hospitality-operated Sheraton Park Anaheim each submitted complaints to the California Civil Rights Department today, alleging that their employer failed to respond properly to their complaints of repeated sexual harassment. The complaints come on the heels of hotel workers calling for a boycott of Aimbridge Hospitality, dubbed “Shamebridge.”

Worker Jenny Hong alleged in her letter that for almost six months, she faced nearly daily sexual harassment from a coworker who made unwanted comments on her appearance, physically grabbed her, and caused her intense anxiety at work. Worker Margarita Virrueta de Garibay separately alleged that the same coworker subjected her to sexually suggestive comments and unsolicited “massages.” Hong and a third woman reported the coworker’s conduct to the hotel’s human resources department, but both women allege that the company has done little to protect them from ongoing harassment.

“I am choosing to break my silence now because no woman should experience abuse in the workplace.” says Virrueta de Garibay. “I want to ensure that future generations of women, everywhere, feel safe and comfortable where they work.

Sheraton Park Anaheim employee Margarita Virrueta de Garibay poses in front of a purple fist painted to honor International Women's Day

Two weeks ago, another woman worker at an Aimbridge-operated hotel complained that she was fired from the Hampton Inn Santa Monica after reporting near-daily harassment. Maritza Villeda also submitted a letter to the Civil Rights Department in which she reported that a coworker verbally threatened her repeatedly, including aggressively calling her a “fucking bitch.” Villeda alleged that after she complained to hotel management at least five times over several weeks, the hotel failed to respond appropriately to her complaints and instead retaliated against her by terminating her.

“It is shameful that these hotel workers brought their complaints to management and were reportedly met with indifference,” said Kurt Petersen, co-president of UNITE HERE Local 11. “Aimbridge Hospitality continues to show how little it cares for its employees.”

At yet a third hotel, the San Pedro Doubletree, which was operated by Aimbridge until it was replaced earlier this year, workers have filed a pending class action lawsuit against an Aimbridge subsidiary alleging violations of the panic button and other worker safety provisions of the Los Angeles Hotel Worker Protection Ordinance. A primary purpose of this ordinance is to help protect workers from sexual assault in the workplace.

These charges of disregard for worker safety suggest an ongoing pattern of Aimbridge’s failure to protect its workers. The California Labor Commissioner and Los Angeles District Attorney George Gascón are currently investigating allegations of the exploitation of unhoused migrant workers at other Aimbridge properties in Southern California. Two additional Aimbridge-operated hotels face pending federal unfair labor practice allegations that managers unlawfully interfered with the rights of employees to engage in union or other protected activity.

The submission of these complaints takes place days before the Natural Products Expo West descends on Anaheim. Hotel workers have told event organizers to anticipate picketing and disruptions as they continue to fight for safe working conditions. Aimbridge Hospitality, the third-largest hotel operator in the world, operates a dozen hotels in Orange County.

Hotel worker stands up against sexual harassment

PRESS RELEASE: Women Leaders Rise Up in Support of SaMo Hotel Worker Filing Sexual Harassment Complaint Against Aimbridge-Operated Property

Santa Monicans gather to support women hotel workers standing up against sexual harassment

Santa Monica, Calif.: Days before the Film Independent Spirit Awards take place in Santa Monica, prominent women leaders from CLUE, Southern Christian Leadership Conference, and Program for Torture Victims joined silence breakers to rally and picket outside the Hampton Inn Santa Monica. They expressed support for hotel worker Maritza Villeda, who submitted a complaint to the California Civil Rights Department alleging that her employer, the Aimbridge Hospitality-operated Hampton Inn Santa Monica, failed to respond properly to her complaints of sexual harassment by a coworker and instead terminated her.

In a letter to the California Civil Rights Department, long-time Aimbridge employee Villeda alleged that a valet employee repeatedly verbally threatened her at work, including by aggressively calling her a “fucking bitch.” In her letter, Villeda alleges that the verbal threats and sexist slurs continued on a near-daily basis for over six weeks, even though she reported the behavior to the general manager on multiple occasions. She alleges that the hotel failed to respond appropriately to her complaints of harassment, and that instead, the hotel retaliated against her by terminating her.

Hotel worker stands up against sexual harassment

Hotel workers have a long history of fighting for protections against assault in Santa Monica, and fought in 2018 to pass laws that then expanded across to multiple cities.

Workers at the Hampton Inn Santa Monica are part of dozens of other hotel workers who have been fighting for a fair contract since July 2023. There is currently a boycott of Aimbridge Hospitality.

“Women’s rights are civil rights and we must protect them! SLCL is proud to stand with Maritza and her coworkers,” said Reverend Thembekila Smart of the Southern Christian Leadership Conference of Southern California.

Two hotel workers stand 10 feet apart to display a large red vinyl banner with the SHAMEBridge logo

PRESS RELEASE: As UNITE HERE Local 11 Launches “Shamebridge” Boycott, Aimbridge Hospitality Loses Second Operating Agreement at LA Hotel

DoubleTree San Pedro follows Le Merigot’s lead and parts ways with Aimbridge

Los Angeles: On the first day of the American Lodging and Investment Summit, UNITE HERE Local 11 members announced a boycott of Aimbridge Hospitality, the largest third-party hotel operator in the world, until the company agrees to sign a fair contract at its union properties in Southern California.

During the same week, on January 25, the Union received notification from the ownership of the DoubleTree property in San Pedro that effective February 19, Remington Hospitality would become the operator at the hotel. This follows Aimbridge’s loss of an operator role at another major hotel in the area–the Le Merigot Santa Monica–last August.

Dubbed “Shamebridge” by its employees, Aimbridge has been embroiled in controversy since the beginning of the Southern California hotel strike. Among other developments, last October, housekeepers at the San Pedro DoubleTree – the same hotel that has just terminated its agreement with Aimbridge – filed a class-action lawsuit against a subsidiary of the operator alleging violations of panic buttons and other worker safety provisions of the Los Angeles Hotel Worker Protection Ordinance.

Two activists stand on a downtown Los Angeles sidewalk holding a 10-foot wide red banner with the coinage "SHAMEBridge" printed on it

Aimbridge’s business model and practices have also drawn critical attention. Following private equity firm Advent International’s 2019 acquisition of Aimbridge, industry analysts and credit ratings agencies have expressed concerns about C-suite turnover, overly-aggressive growth and credit. In November 2023, Baron Ah Moo, U.S. managing director for PKF Hospitality Group suggested, “There is pressure on the third-party management fee model from all sides (brands, competition in the space, and the market economy) and Aimbridge, with an eye on a liquidity event (public sale/IPO), may have overextended itself to spur that aggressive growth.” Hotel Investment Today further reported that “[t]here have also been rumblings about weaker performance at Aimbridge as it focused on growth, as well as owners looking for smaller, third-party firms to get more individual attention from their operator. With rumors like that swirling, change is not an unexpected outcome.”

“Shamebridge”: Hotel Workers Launch Boycott of Aimbridge Hospitality

UNITE HERE Local 11 members announced a boycott of Aimbridge Hospitality, the largest third-party hotel operator in the world, until the company agrees to sign a fair contract at all of its union properties. The boycott calls for tourists and visitors to choose alternatives for any travel and events at the following properties:

DoubleTree by Hilton Hotel Los Angeles Downtown
DoubleTree by Hilton Hotel San Pedro – Port of Los Angeles
Courtyard by Marriott Santa Monica
Hampton Inn & Suites Santa Monica
Hilton Pasadena
Hyatt Regency LAX
Holiday Inn Los Angeles – LAX Airport
Sheraton Park Hotel Anaheim
Blackstone-owned Aloft El Segundo
Blackstone-owned Fairfield El Segundo

In addition to launching the “Shamebridge” boycott, workers at Aimbridge-operated hotels will also hold actions at the Doubletree DTLA on Monday, plan to strike at the Sheraton Park in Anaheim during the National Association of Music Merchants conference, and do “occupy” actions next week unless agreements are reached.

The boycott and escalated actions at Aimbridge-operated hotels follow 29 tentative contract agreements reached across Los Angeles and Orange County between hotels and their workers. Aimbridge Hospitality has failed to meet the hotel contract standard, leading to what has become protracted labor disputes at the listed properties.

“Aimbridge Hospitality has not only refused to listen to its workers, but it has met them with contempt and greed,” said Kurt Petersen, co-president of UNITE HERE Local 11. “By boycotting Aimbridge properties, travelers and tourists to Southern California have an opportunity to stand against corporate injustice and support workers who are fighting for a dignified way of life.”

Maria Gurola, a cook at the Doubletree San Pedro, expressed indignation with Aimbridge’s failure to sign a new contract. “I’ve worked at the Doubletree San Pedro for 11 years, and I still struggle to pay my bills. We need Aimbridge to show us the respect we deserve and agree to a contract that lets us live in the city we work in.”

Also, as local hotels prepare to host thousands of guests for the annual NAMM show at the Anaheim Convention Center, workers at the Aimbridge-operated Sheraton Park Hotel in Anaheim are prepared to strike if the hotel does not sign a tentative agreement by the time the conference begins on January 25.

“We’ve been fighting for a contract since July,” says housekeeper Maria Luisa Posada, who has worked at the Sheraton Park Anaheim for over 40 years. “With the NAMM show coming, Aimbridge leaves us with no choice but to go out on strike.”

Aimbridge has been embroiled in controversy since the beginning of the Southern California hotel strike. Among other developments, last October, housekeepers at the San Pedro DoubleTree filed a class-action lawsuit against a subsidiary of the operator, alleging violations of panic buttons and other worker safety provisions of the Los Angeles Hotel Worker Protection Ordinance.

The union has also filed federal unfair labor practice charges against Aimbridge at two hotel properties alleging that managers unlawfully interfered with the rights of employees to engage in union or other protected activity. The charges are pending investigation by the National Labor Relations Board. Meanwhile, the California Labor Commissioner and Los Angeles District Attorney George Gascon are investigating allegations of the exploitation of unhoused migrant workers at Aimbridge properties.